Biography
Innovations Director and co-founder of SALT (2013). Key focus: strategic marketing to grow business globally and product development (positioning, launching new markets and scaling concepts, B2B & B2C, UX, CJM, CX, value proposition development, brand image, motivation research, quality assessment research, design testing, etc.)
Master's degree in Sociology - National Research University Higher School of Economics.
Since 2005 - in the research and consultancy business.
Since 2014 - invited to the Board of Directors of the European Investment Financial Group.
Since 2016 – lecturer at the National Research University Higher School of Economics, Moscow Institute of Physics and Technology and Moscow Higher School of Economics (Shaninka) (course Marketing Research for Business Growth).
Key clients and competencies in the FMCG sector, financial services, high-tech products IT, medicine, healthcare, development, b2b & b2c. We work with PepsiCo, Diageo, SEB, ColgatePalmolive, EsteeLauder, Tataglobalbeverages, Heineken, SCA, J&J, KRKA, Akrikhin, Mondelez, Perfetti van Melle, Samsung, LG, Chanel, Jaguar Land Rover, Russian Railways, O1 Properties, Russo-British Chamber of Commerce and etc.
Organize public talks with case studies about business growth thanks to consumer-centric approaches. Some examples on the SALT channel:
https://youtu.be/CZE1DrvuGuI
https://youtu.be/8zMijKWA1Sw